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Is Your LinkedIn Profile an Unlit Lighthouse? A Guide for Job Seekers Who Want to Get Found

While having a polished profile is essential, LinkedIn’s algorithm heavily favors users who consistently engage with the platform. Being active on the site reinforces your brand and offers your audience proof of what you are communicating in the ‘About’ section. Without posting and engaging in content on LinkedIn, your profile sits unnoticed similar to an unlit lighthouse – unable to guide or attract attention. Just as a lighthouse needs its beacon to fulfill its purpose, your LinkedIn profile needs regular activity to shine and serve… Read More »Is Your LinkedIn Profile an Unlit Lighthouse? A Guide for Job Seekers Who Want to Get Found

How to Reframe Past Negative Employment

When you speak with someone in your job search process, whether it is a networking contact or a potential employer, you want to leave them with a positive impression. That probably sounds obvious, but while being honest about your situation and past employment, you might have done the opposite. Through the desire for connection, you might feel compelled to give your audience the personal details of your difficult current or past work circumstances. This might work well for a friend or romantic partner but not… Read More »How to Reframe Past Negative Employment

How to Increase Followers and Build SEO on LinkedIn This Holiday Season

It is now widely understood how important a strong LinkedIn profile is to your job search efforts. Since its launch in 2003, LinkedIn has grown to include 875 million members and become THE place for professionals to network and be found. Unfortunately, I have found that most of my clients are not leveraging the platform to its capacity and, as such, are missing out on attracting new career opportunities to them. It is important to invest in your LinkedIn footprint so that your profile and… Read More »How to Increase Followers and Build SEO on LinkedIn This Holiday Season

How to Overcome The Feeling of Bragging to Showcase Your Achievements

It’s natural to feel a bit uncomfortable when talking about your achievements, as you might worry about coming across as bragging or arrogant. Your upbringing or culture might discourage you from talking about your own merits. However, effectively communicating your accomplishments is crucial during the job search process. It is important that you share how you went beyond the foundational duties of your job to have a positive impact on the company, team, or clients you served. Here are some tips to help you overcome… Read More »How to Overcome The Feeling of Bragging to Showcase Your Achievements

Let Your Brand Shine Bright

As a job seeker, building and maintaining your personal brand is crucial to stand out and stay in front of potential employers. Your personal brand should communicate what you bring to the table and what differentiates you from the competition. However, it is not enough to build your personal brand and expect your audience to find you. You need to find different avenues to let your brand “shine bright” so that you attract your target audience. Here are some strategies to keep your brand visible… Read More »Let Your Brand Shine Bright

How to Apply for a Job When You Don’t Meet Minimum Requirements

When was the last time you read a job posting and didn’t meet the minimum requirements of the position, but you said to yourself, ” I know I can do this job!”? Probably pretty recently. This happens regularly, but most job seekers will either not apply or apply without mentioning which requirement(s) they lack and what they offer in its place. This makes it difficult for employers to connect the dots on how you could be a good fit for the job. There are several… Read More »How to Apply for a Job When You Don’t Meet Minimum Requirements

How to Pull Recruiters and Employers to Your LinkedIn Profile

Are you tired of spending countless hours on LinkedIn searching for the right job and applying for open positions with no response? Does it feel like you are spinning your wheels? Well, if you are reading this post, I suspect the answer to both questions is “yes”. Wouldn’t it be nice if you could find a way to just sit back and let recruiters find you? Well, guess what? You can! It is called “pull job searching”. When you are implementing pull job search strategies… Read More »How to Pull Recruiters and Employers to Your LinkedIn Profile

How to Secure More LinkedIn Recommendations using The Triple W Process

Remember that saying “words are empty without actions to back them up?” I think about this statement when anyone asks me how important recommendations are on their Linkedin profile. While the words you choose to place in your profile are purposeful, especially for SEO, backing them up with action can give their meaning an added boost. In this case, in the form of recommendations. Securing and adding recommendations on your LinkedIn account transforms your words into evidence of your achievements. A well-written recommendation is one… Read More »How to Secure More LinkedIn Recommendations using The Triple W Process

Overcoming Salary Anxiety

For most people, requesting a salary raise activates anxiety immediately. When preparing for the conversation, we are often flooded with feelings of self-doubt and insecurity. Many of us tend to question our worth or get distracted by catastrophizing: “what if I don’t get the job offer”, “I’m sure I’ll be blacklisted for asking”; “Who am I to ask for more money”; “I should just be grateful. Feeling the need to ask for more money is a tight rope that most of us have traveled on… Read More »Overcoming Salary Anxiety