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Humanize Your Professional Brand: How Your Personal Story Becomes Your Competitive Edge

In today’s competitive job market, where AI tools can help anyone create a polished résumé, 75% of qualified candidates never make it past the initial screening stage. Why? Because job seekers have been conditioned to present themselves as collections of skills and accomplishments rather than as whole human beings. “In a world of infinite choices, the most valuable commodity is no longer attention, but trust. And trust doesn’t come from credentials—it comes from connection.” Harvard Business Review, “The New Currency of Leadership,” March 2023 While… Read More »Humanize Your Professional Brand: How Your Personal Story Becomes Your Competitive Edge

Is Your LinkedIn Profile an Unlit Lighthouse? A Guide for Job Seekers Who Want to Get Found

While having a polished profile is essential, LinkedIn’s algorithm heavily favors users who consistently engage with the platform. Being active on the site reinforces your brand and offers your audience proof of what you are communicating in the ‘About’ section. Without posting and engaging in content on LinkedIn, your profile sits unnoticed similar to an unlit lighthouse – unable to guide or attract attention. Just as a lighthouse needs its beacon to fulfill its purpose, your LinkedIn profile needs regular activity to shine and serve… Read More »Is Your LinkedIn Profile an Unlit Lighthouse? A Guide for Job Seekers Who Want to Get Found

For blog post on giving LinkedIn recommendations

Transform Your Profile: The Role of LinkedIn Recommendations

LinkedIn recommendations serve as powerful testimonials that enhance your personal brand by providing authentic, third-party validation of your professional capabilities. Unlike self-promotion, these endorsements from managers, team members and clients create a compelling narrative about your work impact and character through the eyes of those who have directly experienced your expertise. When thoughtfully cultivated, recommendations weave together to form a credible, multi-dimensional portrait of your professional identity, helping you stand out in a competitive landscape while building trust with potential employers, clients, and collaborators who… Read More »Transform Your Profile: The Role of LinkedIn Recommendations

How to Overcome The Feeling of Bragging to Showcase Your Achievements

It’s natural to feel a bit uncomfortable when talking about your achievements, as you might worry about coming across as bragging or arrogant. Your upbringing or culture might discourage you from talking about your own merits. However, effectively communicating your accomplishments is crucial during the job search process. It is important that you share how you went beyond the foundational duties of your job to have a positive impact on the company, team, or clients you served. Here are some tips to help you overcome… Read More »How to Overcome The Feeling of Bragging to Showcase Your Achievements

How to Secure More LinkedIn Recommendations using The Triple W Process

Remember that saying “words are empty without actions to back them up?” I think about this statement when anyone asks me how important recommendations are on their Linkedin profile. While the words you choose to place in your profile are purposeful, especially for SEO, backing them up with action can give their meaning an added boost. In this case, in the form of recommendations. Securing and adding recommendations on your LinkedIn account transforms your words into evidence of your achievements. A well-written recommendation is one… Read More »How to Secure More LinkedIn Recommendations using The Triple W Process